{"id":6416,"date":"2023-04-26T12:42:43","date_gmt":"2023-04-26T12:42:43","guid":{"rendered":"https:\/\/digitalconnection.pt\/?p=6416"},"modified":"2024-10-07T08:47:22","modified_gmt":"2024-10-07T08:47:22","slug":"o-marketing-de-influencia-e-uma-nova-versao-do-word-of-mouth","status":"publish","type":"post","link":"https:\/\/digitalconnection.ae\/pt-pt\/o-marketing-de-influencia-e-uma-nova-versao-do-word-of-mouth\/","title":{"rendered":"O marketing de influ\u00eancia \u00e9 uma nova vers\u00e3o do Word Of Mouth."},"content":{"rendered":"

O famoso \u201cboca a boca\u201d deixou de ser apenas no meio offline, em casa de amigos, em jantares de neg\u00f3cios e com emancipa\u00e7\u00e3o das plataformas sociais, nasceu este novo conceito.<\/span><\/p>\n

O marketing de influ\u00eancia consiste assim na parceria entre indiv\u00edduos e empresas, onde estes divulgam os servi\u00e7os e produtos de diferentes neg\u00f3cios online atrav\u00e9s das redes sociais.\u00a0<\/span><\/p>\n

O marketing de influ\u00eancia \u00e9 o novo <\/span>Word of Mouth<\/span><\/i>.<\/span><\/p>\n

Alguns dados:\u00a0<\/span><\/p>\n

Os neg\u00f3cios lucram USD 5,20 a cada USD 1,00 investido em marketing de influ\u00eancia. (<\/span>Influencer Marketing Hub<\/span><\/a>)<\/span><\/p>\n

80% dos profissionais de marketing acreditam que o marketing de influ\u00eancia seja eficaz. (<\/span>MediaKix<\/span><\/a>)<\/span><\/p>\n

70% dos adolescentes confiam em influenciadores mais do que em celebridades. (<\/span>Digital Marketing Institute<\/span><\/a>)<\/span><\/p>\n

60% do or\u00e7amento de marketing de influ\u00eancia deve aumentar em 2023. (<\/span>BigCommerce<\/span><\/a>)<\/span><\/p>\n

Espera-se que o setor de marketing de influ\u00eancia valha USD 15 bilh\u00f5es at\u00e9 2024. (<\/span>Business Insider<\/span><\/a>)<\/span><\/p>\n

 <\/p>\n

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\n<\/b><\/p>\n

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Criar uma estrat\u00e9gia eficaz de Marketing de Influ\u00eancia.<\/b><\/p>\n

Pode parecer estranho, mas o factor mais importante para uma campanha de sucesso de marketing de influ\u00eancia n\u00e3o \u00e9 o n\u00famero de seguidores dos influenciadores, mas a lealdade da sua comunidade.\u00a0<\/span><\/p>\n

Para criar uma estrat\u00e9gia de sucesso temos de seguir os seguintes passos:<\/span><\/p>\n

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\n1 – Definir Objetivos.<\/b> Primeiro, \u00e9 necess\u00e1rio identificar as metas e objetivos que a marca procura nesta rela\u00e7\u00e3o. A estrat\u00e9gia ser\u00e1 sempre delineada em fun\u00e7\u00e3o destes objetivos, que podem ser a comunica\u00e7\u00e3o de um novo produto, o aumento das vendas online, a credibiliza\u00e7\u00e3o de um projecto ou neg\u00f3cio, etc.<\/span><\/p>\n

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2 – Selecionar influenciadores que fa\u00e7am match com a marca<\/b>.\u00a0 N\u00e3o importa colaborar com influencers com uma enorme comunidade se esta n\u00e3o considere relevante o que temos para lhe dizer. Assim, faz parte do segundo passo criar uma lista de potenciais influenciadores que partilhem os mesmos valores que a marca, e cuja comunidade de seguidores tenha interesse na narrativa que temos para lhes contar. \u00c9, por vezes, bem mais valiosa a sele\u00e7\u00e3o de micro-influenciadores do que a de celebridades com uma comunidade dispersa e sem um forte poder de influ\u00eancia de facto. Consoante os objetivos que definimos anteriormente, conseguimos perceber com que influenciadores far\u00e1 sentido colaborar.<\/span><\/p>\n

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3 – Rela\u00e7\u00e3o e Contrapartidas.<\/b> O terceiro passo \u00e9 abordar o influencer, apresentar a marca e \u201cseduzi-lo\u201d a come\u00e7ar esta rela\u00e7\u00e3o. Aqui \u00e9 importante esclarecer quais s\u00e3o as contrapartidas para ambos (marca e influencer), e o que cada um pode ganhar com a parceria. Normalmente \u00e9 dado um incentivo financeiro ao influenciador, mas tamb\u00e9m poder\u00e1 ser apenas produto ou usufruto de servi\u00e7os.<\/span><\/p>\n

\"\" \"\"<\/p>\n

4 – Cria\u00e7\u00e3o de Conte\u00fado<\/b>. Definida a rela\u00e7\u00e3o comercial entre ambos, \u00e9 hora de criar os conte\u00fados. A marca deve elaborar um briefing que contenha os elementos necess\u00e1rios para a cria\u00e7\u00e3o e entreg\u00e1-lo ao influencer. Depois, \u00e9 importante deix\u00e1-lo criar com liberdade criativa \u2013 n\u00e3o se preocupe em demasia com a cria\u00e7\u00e3o, no briefing j\u00e1 deixou expresso os valores da marca, bem como os objetivos da campanha. E quanto mais genu\u00edno e natural for o conte\u00fado, mais eficaz ser\u00e1 a campanha e respetivo o engagement e resultados.<\/span><\/p>\n

\"\" \"\"<\/p>\n

5 – Resultados. <\/b>\u00c9 ainda necess\u00e1rio definir KPIs (Key Performance Indicators) para medir o sucesso da a\u00e7\u00e3o. Estes dever\u00e3o ser escolhidos em fun\u00e7\u00e3o dos objetivos que tra\u00e7ou: n\u00famero de pessoas alcan\u00e7adas, n\u00famero de cliques, mensagens, vendas, etc. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

O famoso \u201cboca a boca\u201d deixou de ser apenas no meio offline, em casa de amigos, em jantares de neg\u00f3cios e com emancipa\u00e7\u00e3o das plataformas sociais, nasceu este novo conceito. O marketing de influ\u00eancia consiste assim na parceria entre indiv\u00edduos e empresas, onde estes divulgam os servi\u00e7os e produtos de diferentes neg\u00f3cios online atrav\u00e9s das […]<\/p>\n","protected":false},"author":1,"featured_media":7625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-6416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"\nO marketing de influ\u00eancia \u00e9 uma nova vers\u00e3o do Word Of Mouth. - Digital Connection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mail.swimruntamega.pt\/pt-pt\/o-marketing-de-influencia-e-uma-nova-versao-do-word-of-mouth\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O marketing de influ\u00eancia \u00e9 uma nova vers\u00e3o do Word Of Mouth. - Digital Connection\" \/>\n<meta property=\"og:description\" content=\"O famoso \u201cboca a boca\u201d deixou de ser apenas no meio offline, em casa de amigos, em jantares de neg\u00f3cios e com emancipa\u00e7\u00e3o das plataformas sociais, nasceu este novo conceito. 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